Frequently Asked Questions:
1. What is cooperative searching?
Simply put, it involves sharing your advertising expenses with some
of your competition. Pooling your money to buy relevant search terms to lower
your advertising costs while increasing your exposure is a new twist on an old
idea of sharing expenses with your neighbor.
2. Why should I buy more than one share of a
cooperative page?
Every paid share adds to the Google budget, thus increasing the
exposure of your business. And because the number of shares are limited on each
page, every share you buy decreases your competition on the page.
2. Is there a guarantee?
We promise that the cooperative page you appear on will be promoted
through Google search advertising, putting your business in the
sponsored listings of the most relevant search terms.
3. Is there a benefit to buying shares on more
than one page in a particular market?
The benefit is increased exposure. Each page will have a different set of
relevant search terms, putting your links in more places. Where the terms
overlap, you will have double coverage.
4. If I am already buying Google search terms
on my own, should I also buy shares on a cooperative page?
Good marketing means being everywhere your competition is, or wants to
be.
5. How does this compare to other directory
pages I pay to appear on?
Are they buying relevant search terms on Google? With Cooperative
Search Marketing you aren't paying for a fancy directory website with all the
bells and whistles. Those certainly can be part of your marketing plan, but
if a directory doesn't show up high on the first page of your most relevant
search term with a direct link to your website, then you should be considering
supplementing with either your own sponsor listings or a cooperative site.
6. What's the difference between natural and
sponsored listings?
Natural listings are those that show up at no charge on any given search.
Natural placement is a marketing bonus. Your website should be designed to
achieve the best possible natural placement, but since that changes frequently,
you should ensure your place on the top and left side of your most relevant
search terms buy buying those search terms. That's what we do for you with a
cooperative page.
